PrintFleet Blog

Using Pricing and Product to Qualify Leads

Posted by Jenna Guy on Oct 20, 2017 9:00:00 AM

The traditional B2B sales and marketing funnel is pretty straightforward. Marketing delivers marketing qualified leads (MQLs) to the Sales team. Sales then qualifies these leads and converts them to sales qualified leads (SQLs). In some cases, a lead will stay with Marketing to be nurtured if they are not ready to buy. But this model doesn’t address some of the biggest changes to the B2B sales landscape, specifically the rise in popularity of freemium models and what’s known as a product qualified lead (PQL). In this post we’ll be looking at how salespeople can use their pricing and their product to organize their funnel and move leads further through the buyer’s journey.

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Topics: MPS, Pricing

The Great Debate: Should You Put Your Pricing Online?

Posted by Jenna Guy on Oct 10, 2017 9:00:00 AM

Whether you’re B2B or B2C, putting your pricing online is a controversial decision at best and a costly one at worst, or so we’re led to believe. When it comes to ecommerce and marketplaces like Amazon, online pricing is a given. The same goes for commodity-driven markets where transparent pricing is a key sales driver, but what about B2B services and products?

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Topics: MPS, Pricing

INBOUND17: Making Business More Human

Posted by Victoria Drysdale on Oct 5, 2017 8:24:00 AM

I stepped into the INBOUND17 main stage for the first time and found myself wondering if I had actually stumbled upon a Lady Gaga concert instead of a conference. 

INBOUND17 is so much more than a conference; it’s an event, an experience, and a tidal wave of creativity and inspiration. HubSpot gathered over 22,000 marketers from all over the world in one place, creating an explosion of content, connectivity and interaction.

Marketing playground aka Club INBOUND. (via @INBOUND)

We heard from superstars like Michelle Obama, Rand Fishkin and Ed Catmull. We shook it out with Piera Gelardi, sang American Pie with Brené Brown and were inspired by countless extrodinary stories. INBOUND17 brought us together in an explosive celebration of culture, diversity and humanity.

Please enjoy my top takeaways from INBOUND17:

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Topics: HubSpot, Inbound, Marketing, Conference

Model Team Lead

Posted by admin on Oct 2, 2017 9:14:42 AM

Job title: Model Team Lead
Organization: PrintFleet Inc. 
Location: Kingston, Ontario, Canada
Status: Full-time, Permanent 
Salary: Negotiable 

PrintFleet is at the heart of the global imaging and printing supply chain. Our technology platform drives the imaging integrated supply chain through partnerships with the who's who of imaging device industry.

PrintFleet's industry-leading family of print management solutions range from simple rapid assessment to advanced managed services offering unparalleled agnostic data collection, data integrity and back end support. Available in multiple languages, PrintFleet solutions empower OEMs, dealers and distributors in over 100 countries to sustain rich customer relationships through creating exceptional value for their clients.  

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Topics: Careers

Technology Group Coordinator

Posted by admin on Oct 2, 2017 9:12:45 AM

Job title: Technology Group Coordinator
Organization: PrintFleet Inc. 
Location: Kingston, Ontario, Canada
Status: Full-time, Permanent 
Salary: Negotiable 

PrintFleet is at the heart of the global imaging and printing supply chain. Our technology platform drives the imaging integrated supply chain through partnerships with the who's who of imaging device industry.

PrintFleet's industry-leading family of print management solutions range from simple rapid assessment to advanced managed services offering unparalleled agnostic data collection, data integrity and back end support. Available in multiple languages, PrintFleet solutions empower OEMs, dealers and distributors in over 100 countries to sustain rich customer relationships through creating exceptional value for their clients. 

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Topics: Careers

Connected Thinking at INBOUND 2017

Posted by Jenna Guy on Sep 28, 2017 9:00:00 AM

Day three of INBOUND 2017 just wrapped and there’s already so much great content to share. We still have another jam-packed day of inspiring speakers and thought-provoking sessions. We’ll be sharing a recap of these next week, but here’s a bit of a sneak peek. It’s impossible to say that INBOUND focusses on a single topic each year because there are so many different ideas being shared by so many different people, but many of the talks and presentations had a similar through line this year: connection.

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Topics: Events, HubSpot, Inbound

Choosing the Right Billing Model for Your MPS Program

Posted by Jenna Guy on Sep 21, 2017 9:00:00 AM

In the past couple of weeks, we’ve looked at what goes into creating a pricing strategy for your managed print solution and how to calculate your cost of goods sold. But you can’t talk about pricing without also mentioning billing as the two often go hand in hand. Your pricing strategy determines what you’ll charge for your solution, but billing determines how you’ll charge your end users. Our most recent blog series focussed on three of the most popular methods for billing: cost per page, cost per seat and transactional. In this post we’re going to switch gears and provide you with a framework for identifying which of these billing models is best for your managed print program.

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Topics: MPS, Billing

The Transactional Billing Model—Dead, Dying or Poised for a Comeback?

Posted by David Brown on Sep 19, 2017 10:00:00 AM

When people in the office printing industry bring up transactional billing—a single purchase of a product with no future obligations—there is a mixed reaction from the reseller channel. To some, this is still a staple of commerce and a functional way of doing business. To others, it carries an ‘out-of-date’ connotation, much like cassette tapes or avocado-coloured appliances. The question is, is transactional billing on its way out or on its way back up?

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Topics: MPS, Billing

Get to Know PrintFleet - Victoria Drysdale

Posted by Victoria Drysdale on Sep 13, 2017 9:00:00 AM

Victoria Drysdale
Marketing Specialist

Describe what you do in 25 words or less.
I manage our social media accounts and create compelling digital content to build client relationships and drive our inbound marketing strategy.

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Topics: PrintFleet, Get to Know PrintFleet

MPS Billing Models: Cost Per Seat

Posted by Jenna Guy on Sep 12, 2017 9:00:00 AM

As part of our blog series on billing models for managed print services (MPS), we’re looking at the benefits and risks associated with three popular approaches: transactional, cost per page (CPP) and cost per page. The focus of this blog post will be cost per seat, the proverbial new kid on the block in the managed print space.  

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Topics: MPS, Billing