We are just a week away from ITEX 2017, the largest and most extensive event for business solution providers in the imagaing industry. Now in its 17th year, ITEX is back in the hands of its orginal owners and being hosted once again in fabulous Las Vegas! Hopefully you've already registered and I will see you there, but if not here are six reasons to get registered!
Very simply, managed print services is “the active management and optimization of business processes related to documents and information, including input and output devices.” If you work in the imaging industry, it’s a definition that you are likely familiar with in some form or another. It’s the official definition of MPS from the Managed Print Services Association (MPSA) that was revised a couple of years ago to better reflect what MPS has become, but how accurately does it reflect the state of managed print services as a whole?
Who does the IT channel see as their primary new competition? Is it the growing number of office equipment dealers who’ve expanded their offerings to include network management or basic IT services? If the PowerTalk titled Who Are Your New Competitors at this year’s CompTIA Annual Member Meeting (AMM) is any indication, the answer is no. Sorry office print, you’re not even on their radar. Offended? Don’t be.
When you think of events in the imaging industry, what comes to mind? There are traditional channel events hosted by the BTA and CDA, executive events held by businesses like OPI and MWA Intelligence, IT events hosted by organizations like CompTIA, large-scale global events like ITEX and CeBIT, and vertical events like IT Nation, organized by ConnectWise, that appeal to the IT VAR channel. Whether or not you and your team regularly attend industry related events, the sheer number of events held every year is reason enough to make them a fundamental part of your B2B marketing strategy.
A recent study by Forrester showed that 59% of B2B buyers prefer not to interact with a sales rep and 74% find purchasing from a website more convenient.1 Today’s buyers are more informed than ever – they have access to the Internet to not only research solutions and vendors, moving them further through the buyer’s journey without the intervention of a sales rep, but to make purchases as well, completing the journey without a sales rep.
Describe what you do in 25 words or less.
I advise clients on how to use the PrintFleet software to run and manage their MPS programs, while working with our marketing department to create content such as our How-To video series.
The market for managed print solutions is a competitive one and businesses looking to secure a larger share of the market need to find ways to differentiate their offering from competitors. A relatively cost-effective way to set your business apart is creating a compelling value proposition which accurately and concisely communicates the value of your MPS solution to prospects and customers. There are no hard and fast rules for creating your value proposition, but we put together some best practices to help you develop a clear value statement about your product.
In one of our latest posts, we looked at the benefits of managed print for providers. While there are countless benefits, we narrowed it down to five and focussed on the opportunities for recurring revenue, and how providers can use MPS to differentiate their business and provide their end user customers with added value. There are some benefits that an MPS program affords both providers and end users – increased efficiency and decreased print-related costs in particular – but in this post we will be focussing on the direct benefits of MPS for end users.
Ontario, Canada – PrintFleet Inc., a global leader in managed print services and supplies automation solutions, announced today that they have partnered with Q2, LLC, a national distributor of compatible imaging supplies, to provide a PrintFleet LINK™ enabled just-in-time supplies fulfilment program for the imaging industry throughout the United States.
Topics: Press Release