Content and lead generation go hand in hand – you can have one without the other, but your marketing strategy won’t be very effective. The glue that holds these two marketing functions together is lead intelligence or what you know about your potential customers. You can use this information to create smarter content optimized for your audience to increase lead generation and help move leads further through the buyer’s journey. In this post we’ll be looking at how you can use lead intelligence to create targeted content that converts.
Search engine optimization (SEO) is a broad concept that includes many factors, like the words on a page, how your site is structured and the way other sites link to yours. But it’s not just about you and making your website search engine-friendly; SEO is also about creating a positive user experience for the people who visit your website. Whether you’re revamping an existing site or launching a new one, optimizing for search engines should be a top priority. In this post we’ll provide some SEO best practices so you can increase the visibility of your site.
How do you build your brand, both professionally and personally? It used to be that you would attend in-person events or meetings and expand your network by meeting new people. Make no mistake, events are still an important marketing tool, but technology has fundamentally changed how we connect with others and to what degree. In this post we’ll be focusing on the networking and sharing tools that make this possible – social media. More specifically, we’ll look at why you should be on social and how to leverage social media in your marketing.
Marketing automation tools drive efficiency and provide new opportunities, but with this technology it can be easy to forget about the actual person on the other end of our communications. In our search to increase click-through and conversion rates, we quickly lose sight of our audience. Buyer personas are the key to avoiding this and making our marketing more impactful. Understanding who we’re speaking to and what their goals and pain points are is the first step to crafting messages that engage audiences. In this post we’ll be looking at buyer personas – what they are, why they matter and how to create yours.
Vice President, Operations
If you could give your younger self any career advice, what would it be?
Have a plan B.
Editor’s Note: This post was originally published in May 2017 and has since been updated.
Ever wonder where the phrase “content is king” comes from? The popular refrain was first introduced by Bill Gates in a 1996 essay of the same name. In it he accurately predicts the content boom generated by the internet. Many of his statements still ring true today and speak to the hugely important role content plays in how people communicate, find information, make decisions and purchase products.
Editor’s Note: This post was originally published in March 2017 and has since been updated.
If you want your business to be successful in today’s digital-first landscape, having an effective digital marketing strategy is crucial. Marketers need to go where their audience is and increasingly, that place is online. But that doesn’t mean you should discount traditional marketing activities like events and print advertising, especially as event marketing and interactive print ads become part of larger omnichannel brand experiences.
Job title: Model Team Lead
Organization: ECi Software Solutions Canada, Inc. d/b/a PrintFleet
Location: Kingston, Ontario, Canada
Status: Full-time, Permanent
ECi PrintFleet is seeking a Model Team Lead to continue to provide the best in software solutions to small and medium-sized businesses.
ECi PrintFleet is at the heart of the global imaging and printing supply chain. Our technology platform drives the imaging integrated supply chain through partnerships with the who's who of imaging device industry.
ECi PrintFleet's industry-leading family of print management solutions range from simple rapid assessment to advanced managed services offering unparalleled agnostic data collection, data integrity and back end support. Available in multiple languages, PrintFleet solutions empower OEMs, dealers and distributors in over 100 countries to sustain rich customer relationships through creating exceptional value for their clients.
Implementing organizational change can sometimes feel like fighting an uphill battle, especially when it comes to the widespread change associated with digital transformation. You need to ensure everyone is on the same page, which means the expectations, responsibilities and value are made clear to each person. Communication and change management strategies can make change much less daunting for organizations. In this blog post we’ll be looking at some of the reasons why change is so hard for us and giving you the tools and strategies you need to respond to these challenges.
Finance & Payroll Administrator
If you weren't doing your present job, what job would you like to be doing?
Good question – because being in my 16th year with PrintFleet, I can say I haven’t given that question much thought. I feel as though I have the personality that puts people at ease, because I have complete strangers stop me in public and start conversations with me. I would probably be great in a medical facility where people would typically feel nervous and unsure. I would like to be the person to give them that hug and let them know it’s going to be ok, and be able to answer all of their questions and concerns. I think I would find that very rewarding, and I think everyone should find their job rewarding.