Digital marketing is not a ‘nice to have’ in today’s competitive markets – it’s a must have. Marketing is a fundamental business function, but it’s often the first place small and medium-sized businesses look to cut costs. Despite shrinking budgets, marketers are still expected to deliver on lead generation, advertising, public relations, content creation and social media targets. In this guide, we’ll show you how to build an effective digital marketing strategy regardless of your budget or skill level.
With so many new tools to connect with and engage customers at our disposal, it can be easy to undervalue the trusty ol’ email. Even though it’s not the newest technology on the block, email is still one of the most valuable channels for marketers. With great power, though, comes great responsibility. In this post we’ll look at the value of effective email marketing, what makes a good email and common mistake to avoid.
Content and lead generation go hand in hand – you can have one without the other, but your marketing strategy won’t be very effective. The glue that holds these two marketing functions together is lead intelligence or what you know about your potential customers. You can use this information to create smarter content optimized for your audience to increase lead generation and help move leads further through the buyer’s journey. In this post we’ll be looking at how you can use lead intelligence to create targeted content that converts.
Search engine optimization (SEO) is a broad concept that includes many factors, like the words on a page, how your site is structured and the way other sites link to yours. But it’s not just about you and making your website search engine-friendly; SEO is also about creating a positive user experience for the people who visit your website. Whether you’re revamping an existing site or launching a new one, optimizing for search engines should be a top priority. In this post we’ll provide some SEO best practices so you can increase the visibility of your site.
How do you build your brand, both professionally and personally? It used to be that you would attend in-person events or meetings and expand your network by meeting new people. Make no mistake, events are still an important marketing tool, but technology has fundamentally changed how we connect with others and to what degree. In this post we’ll be focusing on the networking and sharing tools that make this possible – social media. More specifically, we’ll look at why you should be on social and how to leverage social media in your digital marketing.
Implementing organizational change can sometimes feel like fighting an uphill battle, especially when it comes to the widespread change associated with digital transformation. You need to ensure everyone is on the same page, which means the expectations, responsibilities and value are made clear to each person. Communication and change management strategies can make change much less daunting for organizations. In this blog post we’ll be looking at some of the reasons why change is so hard for us and giving you the tools and strategies you need to respond to these challenges.
In our last post we looked at digital transformation – what it is, the benefits to businesses and what it means in the context of managed print services. We didn’t answer one very important question, though. How do you get started? Digital transformation is a huge undertaking and requires extensive planning on the part of businesses. Before you start anything, you should conduct an audit of your current business practices to see where you stand. This is called measuring your digital readiness. In this blog post, we’ll be breaking down this key concept so you can see how prepared your company is.