PrintFleet Blog

4 Reasons Why Events are Important for Your B2B Marketing Strategy

Posted by Jenna Guy on Aug 7, 2018 2:59:17 PM

Editor’s Note: This post was originally published in March 2017 and has since been updated.

If you want your business to be successful in today’s digital-first landscape, having an effective digital marketing strategy is crucial. Marketers need to go where their audience is and increasingly, that place is online. But that doesn’t mean you should discount traditional marketing activities like events and print advertising, especially as event marketing and interactive print ads become part of larger omnichannel brand experiences.

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Topics: Industry, Events, Marketing

Connected Thinking at INBOUND 2017

Posted by Jenna Guy on Sep 28, 2017 9:00:00 AM

Day three of INBOUND 2017 just wrapped and there’s already so much great content to share. We still have another jam-packed day of inspiring speakers and thought-provoking sessions. We’ll be sharing a recap of these next week, but here’s a bit of a sneak peek. It’s impossible to say that INBOUND focusses on a single topic each year because there are so many different ideas being shared by so many different people, but many of the talks and presentations had a similar through line this year: connection.

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Topics: Events, Inbound, HubSpot

ChannelCon 2017 Recap: Diversity in Tech a Hot Topic for the Industry

Posted by Elise McFarlane on Aug 9, 2017 9:15:46 AM

I have been attending CompTIA events since 2012, the year they held one of their first Advancing Women in Technology (AWIT) community meetings at their Annual Member Meeting (AMM), and knew from that moment on that this was an organization that I would enjoy. Over the years they have continued to earn my respect by creating other communities such as the Future Leaders and this year, the Advancing Diversity in Technology community. 

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Topics: Events, Industry

ITEX 2017: Predicting the Future of the Imaging Industry

Posted by Eric Porter on Apr 28, 2017 9:00:00 AM

This past week, some of my colleagues and I had the pleasure of attending the Imaging and Technology Education Exposition (ITEX) in Las Vegas. Attendance was seemingly higher this year and there were more exhibitors than in the past. The event organizer, Mark Spring, deserves a pat on the back for this. Job well done, Mark!

It was an opportunity to engage with customers and partners, and gain insight into what is truly important in the industry right now.

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Topics: ITEX, Events

6 Reasons We're Excited for ITEX 2017!

Posted by Elise McFarlane on Apr 11, 2017 9:00:00 AM

We are just a week away from ITEX 2017, the largest and most extensive event for business solution providers in the imagaing industry. Now in its 17th year, ITEX is back in the hands of its orginal owners and being hosted once again in fabulous Las Vegas! Hopefully you've already registered and I will see you there, but if not here are six reasons to get registered!

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Topics: Events, ITEX

Show Me My Opponent: A CompTIA AMM Recap

Posted by David Brown on Apr 4, 2017 9:00:00 AM

Who does the IT channel see as their primary new competition? Is it the growing number of office equipment dealers who’ve expanded their offerings to include network management or basic IT services? If the PowerTalk titled Who Are Your New Competitors at this year’s CompTIA Annual Member Meeting (AMM) is any indication, the answer is no. Sorry office print, you’re not even on their radar. Offended? Don’t be. 

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Topics: Events, Industry

5 Insights from INBOUND 2016

Posted by Jenna Guy on Nov 17, 2016 1:00:00 PM

Every year HubSpot’s INBOUND event gets bigger and better, and this year was no exception! Now in its fifth year, the event drew 19,000 attendees from 92 countries to the Boston Convention and Exhibition Center for two and half days of keynotes, sessions, networking and more. HubSpot’s ability to attract thought leaders and speakers from every corner of the communications world—from media and public relations to neuroscience and user experience—is a testament to the growing scale and ever-changing landscape of what constitutes marketing.

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Topics: Events, HubSpot, Inbound

6 Things You Didn't Know About INBOUND

Posted by Jenna Guy on Oct 14, 2016 9:00:00 AM

With less than one month to go until HubSpot’s INBOUND 2016 conference, we thought we would put together a list of 6 little-known facts about HubSpot’s largest partner event. INBOUND is an annual event that brings together thousands of marketing and sales professions from all around the world and virtually every industry you can think of for four days of keynotes, talks, lessons and other educational sessions to help HubSpot users transform their businesses.

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Topics: Events, HubSpot, Inbound

CompTIA ChannelCon 2016 - Peyton and Print

Posted by David Brown on Aug 16, 2016 9:00:00 AM
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Topics: Events

[Infographic] Samsung Printing Smart UX

Posted by Dat Chung on May 13, 2016 9:00:00 AM

This past month, I had the pleasure of attending the Samsung Developer Conference 2016 in San Francisco, California. The tagline for this year's event was 'Connecting the Future Everywhere You Look' and true to this concept, Samsung and their technology partners showcased the latest innovations in smart devices, from applications in healthcare to virtual reality to wearables and IoT

Here are my takeaways regarding one of Samsung's smart-device initatives: Samsung Printing Smart UX.

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Topics: Internet of Printers, Events, Technology