PrintFleet Blog

4 Reasons Why Events are Important for Your B2B Marketing Strategy

Posted by Jenna Guy on Aug 7, 2018 2:59:17 PM

Editor’s Note: This post was originally published in March 2017 and has since been updated.

If you want your business to be successful in today’s digital-first landscape, having an effective digital marketing strategy is crucial. Marketers need to go where their audience is and increasingly, that place is online. But that doesn’t mean you should discount traditional marketing activities like events and print advertising, especially as event marketing and interactive print ads become part of larger omnichannel brand experiences.

Read More

Topics: Industry, Events, Marketing

Measuring Digital Readiness

Posted by Jenna Guy on May 18, 2018 4:20:34 PM

In our last post we looked at digital transformation – what it is, the benefits to businesses and what it means in the context of managed print services.  We didn’t answer one very important question, though. How do you get started? Digital transformation is a huge undertaking and requires extensive planning on the part of businesses. Before you start anything, you should conduct an audit of your current business practices to see where you stand. This is called measuring your digital readiness. In this blog post, we’ll be breaking down this key concept so you can see how prepared your company is.

Read More

Topics: Digital, MPS, Industry

ChannelCon 2017 Recap: Diversity in Tech a Hot Topic for the Industry

Posted by Elise McFarlane on Aug 9, 2017 9:15:46 AM

I have been attending CompTIA events since 2012, the year they held one of their first Advancing Women in Technology (AWIT) community meetings at their Annual Member Meeting (AMM), and knew from that moment on that this was an organization that I would enjoy. Over the years they have continued to earn my respect by creating other communities such as the Future Leaders and this year, the Advancing Diversity in Technology community. 

Read More

Topics: Events, Industry

Pricing Enterprise and SaaS Solutions: Value, Cost and Competitors

Posted by Jenna Guy on Aug 4, 2017 9:00:00 AM

The advent of cloud computing has made subscription-based solutions more widely available and a popular alternative to on premise enterprise solutions. Not only do subscription-based solutions provide customers with greater flexibility in terms of scaling their business, they are often more cost-effective for small and medium-sized businesses (SMBs). Instead of spending thousands on a dedicated server and the necessary infrastructure, customers can ‘pay for what they use’ with subscription-based solutions hosted in the cloud.

Read More

Topics: Pricing, MPS, Industry

How to Find the Right MPS Provider

Posted by Jenna Guy on May 11, 2017 9:00:00 AM

Managed print services is not a one-size-fits-all solution because no two businesses are identical. Luckily, there are a number of solutions and programs available with different features and functionality. Finding an MPS provider that meets most, if not all, of your needs can be challenging, which is why it’s important to complete both an internal and external evaluation during the decision-making process. Here are some steps you can take to find the best MPS provider for your business.

Read More

Topics: MPS, Industry

7 Key Benefits of a Managed Print Services (MPS) Program

Posted by Jenna Guy on May 9, 2017 8:57:54 AM

Editor’s Note: This post was originally published in September 2014 and has since been updated.

Looking to implement an managed print solution? Need to win over the decision makers in your office? Want to win business with your customers? Here are seven key benefits of managed print services (MPS) that can help you sell your team and your customers on the value of MPS.

Read More

Topics: MPS, Industry

What is MPS? Scope, Scale & Sustainability

Posted by Jenna Guy on Apr 7, 2017 9:00:00 AM

Very simply, managed print services is “the active management and optimization of business processes related to documents and information, including input and output devices.” If you work in the imaging industry, it’s a definition that you are likely familiar with in some form or another. It’s the official definition of MPS from the Managed Print Services Association (MPSA) that was revised a couple of years ago to better reflect what MPS has become, but how accurately does it reflect the state of managed print services as a whole?

Read More

Topics: MPS, Industry

Show Me My Opponent: A CompTIA AMM Recap

Posted by David Brown on Apr 4, 2017 9:00:00 AM

Who does the IT channel see as their primary new competition? Is it the growing number of office equipment dealers who’ve expanded their offerings to include network management or basic IT services? If the PowerTalk titled Who Are Your New Competitors at this year’s CompTIA Annual Member Meeting (AMM) is any indication, the answer is no. Sorry office print, you’re not even on their radar. Offended? Don’t be. 

Read More

Topics: Events, Industry

Rethinking Your MPS Sales Compensation Model

Posted by Jenna Guy on Mar 23, 2017 9:00:00 AM

A recent study by Forrester showed that 59% of B2B buyers prefer not to interact with a sales rep and 74% find purchasing from a website more convenient.1 Today’s buyers are more informed than ever – they have access to the Internet to not only research solutions and vendors, moving them further through the buyer’s journey without the intervention of a sales rep, but to make purchases as well, completing the journey without a sales rep.

Read More

Topics: MPS, Industry, Sales

Crafting Your MPS Value Proposition

Posted by Jenna Guy on Mar 16, 2017 9:00:00 AM

The market for managed print services is a competitive one and businesses looking to secure a larger share of the market need to find ways to differentiate their offering from competitors. A relatively cost-effective way to set your business apart is creating a compelling value proposition which accurately and concisely communicates the value of your solution to prospects and customers. There are no hard and fast rules for creating your MPS value proposition, but we put together some best practices to help you develop a clear value statement about your product.

Read More

Topics: MPS, Industry