Editor’s note: This post was originally a three-part series called Strategic Planning 101 published in November and December 2014. It has since been combined, condensed and updated.
Your company is only as successful as your business strategy. Having a strategic plan gives your organization focus and direction, ensuring you’re actively working toward achieving your goals. Without that roadmap for success, you run the risk of missing key opportunities and losing potential customers to competitors. In this blog post we’ll look at how you can leverage three core components of your company’s identity—your mission, vision and values—to develop a plan for success.